Over the past year I’ve had my eyes opened to a great deal. I’ve lamented the lack of and then seen opportunity on African soil. The African continent is just such a conundrum when it comes to Information Technology; there are connectivity issues, financial issues and a whole lot more that really hinder the progress of the internet market.

I spent a good amount of time last year trying to find a plan of attack to make my mark on the vast entity that is the world wide web. I kept coming across the same problem; this motherland this continent with so much potential is hindered so much by the borders that split and separate it’s people.

Each and every country has it’s own challenges, it’s own interests, it’s own set of particular issues that would require one to actually negotiate and understand in order to actually attract a market there.

I had this understanding. I wanted to create something that would affect people, that would spark change, progress, more ideas. I wanted to be able to lay claim to an idea that reached out and touched people across the continent. I arrived at this conclusion once I realised that a start up that would touch the WORLD would be hard to come by; originality is limited. There are so many things that have already been done, and in a lot of cases done well; sadly this means that one needs to think in a more creative manner in order to come up with an idea that may be more of a niche. The problem with this is that the more targeted the idea, chances are that the market is likely to be smaller.

I wanted to make a splash, large waves, not indiscernible ripples. That’s when I stumbled across the idea that has consumed me for the past few months. It has opened my eyes. Continue reading →